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What You've Bin Waiting For? Sprout Design launches Binvention

- rids households of rubbish and aids responsible recycling

Sprout Design ( http://www.sproutdesign.co.uk ) is unveiling its latest, original product, The Binvention, which gets household recycling sorted and makes a cool, chic feature of the previously unglamorous recycle bin.

Britain recycles an embarrassing 23.5% of its household waste - far less than nearly all other European countries. With recycling at this uninspiring low, the smart Binvention will encourage even the laziest armchair eco warriors to get sorted.

Heralded as "super slick" by Time Out magazine, the Binvention makes light work of separating waste for recycling. It encourages re-use of old carrier bags to create simple compartments for cans, paper, bottles and plastic, filing the recycling in a clever, sleek waste arrangement. And there's no need to buy bin liners.

As well as being a laudable environmental product, the Binvention is also a desirable design piece. Shortlisted for 'Best Eco Product' at Grand Designs Magazine Awards 2006, the sleek product is admired by designers and the public alike.

The limited edition Binvention comes in green, brushed aluminium, red and turquoise - colours voted for by Sprout Design fans - so there's a shade to suit any dcor. Each bin is a numbered limited edition piece and, if a customer no longer wants their bin, Sprout Design will recycle it.

The Binvention is on show at Redesign 06 at The Boiler House, Old Truman Brewery, Brick Lane, London, as part of The London Design Festival taking place on 21-26 September, 2006.

The Binvention is available for purchase from the Sprout Design website at 59 + p&p at http://www.sproutdesign.co.uk/buy_a_binvention.htm


Sprout Design is a multiple award winning product design company founded by Guy Robinson and Robert Brown. The company creates aesthetically beautiful products that embrace sustainability and inclusivity - i.e. they are environmentally friendly and many people can use them, regardless of their ability. Established in 2004, the Binvention is Sprout Design's latest success story.

Author/Source: Sprout Design
Date: 22/09/2006

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